Dedicated to improving the practice of marketing
and development in independent schools.

Mystery Shopper

Favourable first impressions are vital when a family makes initial contact with your school. In fact, they can be the deciding factor in whether an enquiry for a place at your school is pursued.

The AMDIS Mystery Shopper service will provide you with invaluable and comprehensive feedback on the way prospectus enquiries are dealt with, the welcome received by visitors to the school and the impressions created by the staff and pupils with whom visiting families come into contact. It will also provide you with feedback about your buildings, facilities and the ‘feel' of the school from a routine visit.

This completely confidential service enables those responsible for the school as a whole or primarily the marketing and admissions function to get a clear, non-biased view from a visitors' perspective.

This is a paid for service. AMDIS members will receive a discount.