Leading Schools in the 21st Century series - Public Relations, Marketing and Development

Dedicated to improving the practice of marketing
and development in independent schools.

This is the sixth book in the popular Leading Schools in the 21st Century series, which focuses on the specific requirements of independent schools in the UK.

Published in partnership with HMC and IDPE, the book has been written by experienced professionals who are experts in their field and covers a range of aspects of schools' marketing and development.

Chapters of the book include:
Marketing Section	Development Section
The Marketing and Admissions Department Sixth Form Recruitment and Retention The Vital Importance of the Admissions Department The Media at our Disposal - Social Media and Networking, Working with the Press, websites, DVD and the Prospectus Market Research and Strategic Planning Branding and Key Messages Initial Enquiries, Open Days and Visits The marketing of Boarding Crisis Management	The Development Office Alumni Relations Relationship Fundraising Managing Expectations Formulating the Strategic Plan Successful Event Management Making the Big Ask Fundraising Tactics - The Annual Fund, Legacy Campaigns for Former Pupils

Order copies direct from AMDIS:
Copies are available from AMDIS at a cost of £12.50 (plus £2.95 p&p)
If you would like to order a copy, please e-mail Tory Gillingham at enquiries@amdis.co.uk giving details of the number of copies you would like to purchase and the address to which you would like them sent. An invoice covering the cost of the order, plus p&p, will be included in the package.