Annual Conference
2009 Annual Conference & AGM
Date: 23 - 24 November 2009
Venue: Hinckley Island Hotel, Hinckley, Leicestershire
THINKING OUTSIDE THE BOX - MARKETING INNOVATION, INSPIRATION & INTEGRATION
The AMDIS Conference has become the leading event for all those involved with marketing and development in independent schools. The 2009 Conference Programme has been developed to equip delegates with the essential tools and ideas for ‘thinking outside the box' to ensure maximum effectiveness from marketing plans and actions.
The Conference will again give schools' marketers the opportunity to network with colleagues, listen to exceptional speakers, participate in practical workshops and meet a range of exhibitors.
Seminar and workshop topics include:
o Social Networking - 21st century marketing
o Customer services - strategies for improving your front line
o Public Relations - proactive not reactive PR campaigns
o Advertising - getting the best out of agencies on any budget
o Crisis Management - how would you cope?
o Copy and photography - making images and words work for you
o Sports marketing - how to use your sporting activity as a marketing tool
o Public Benefit - an essential guide to ensuring your school passes the test
o MaD - Marketing and Development working together
Discussion group topics include:
International Marketing (including Marketing a Boarding School), Prep School Marketing, Girls' School Marketing, Day School Marketing
2009 Conference Speakers
Speakers have been chosen specifically for their extensive knowledge and experience in their individual fields, and their ability to deliver inspiring and motivating presentations:
Keynote Speakers
B J Cunningham - Entrepreneur and Marketer. BJ started out importing classic cars from LA. Staring bankruptcy in the face when the market collapsed, he formed The Enlightened Tobacco Company and established DEATH cigarettes as 'the honest smoke'. He then built and sold a successful brand marketing agency, and is currently developing the luxury shoe designer Georgina Goodman
Steven Cartwright - Director, 'With a V' Ltd. Steven has worked with top name companies including Adidas, Speedo, Levi Strauss, Dorothy Perkins and Radley to design, deliver and evaluate customer service training solutions.
Dom Antony Sutch ¬- Former headmaster at Downside School and Benedictine monk. Antony is a regular contributor to Radio 4's "Thought for the Day", writes, and does occasional television work. He is director of the Catholic Herald and advisor to Hobsons Education plc.
Seminar Speakers
Nathan Gaydhani - Managing Director, Nathan Associates
Joel McDermott - Associate Director, Nathan Associates
Elizabeth Lewis-Jones - Director, Liquid Public Relations Limited.
Chris Middleton - Managing Director, Eskimosoup
David Wethey - Chairman, Agency Assessments International
Sarah Randell - Deputy Director, Scottish Council of Independent Schools
Jan Evans - Director, RSAdmissions Ltd
Alex Caish - Head of Press, ISC
Roger Draper - Chief Executive, The Lawn Tennis Association
Ian McLean - Development Director, Lancing College
To book a place at the 2009 Conference download and complete the booking form opposite.
for any further details regarding the conference please contact:
Tory Gillingham, AMDIS General Secretary