AMDIS Managing Director
T: 01653 699800
Tory has been supporting and working for AMDIS since April 2004. Over the past 12 years the association has seen a 30% rise in membership and a host of new initiatives and events including two new training programmes - The AMDIS Diploma in Schools' Marketing, and The AMDIS Certificate in Admissions Management - individual seminars focusing on specific areas of schools marketing, closer working relationships with other independent school associations and the development of a new and interactive website and APP.
Before becoming the AMDIS Managing Director, Tory spent 11 years working in independent schools' marketing; 8 as Marketing Director at Pocklington School and then 3 as Marketing and Development Director at St Peter's School, York, where she spearheaded the formation of the St Peter's School Foundation.
With her extensive experience in independent schools marketing and her time as Managing Director, Tory is able to answer many of the questions and queries raised and asked by members who call her on the AMDIS Helpline. If Tory is unable to answer the question then she will always be able to put members in touch with a professional that can.
Alicia has a broad background in marketing having worked in the industry for ten years prior to joining the independent schools sector. Previously Director of Marketing at Ashville College, Harrogate, Alicia now heads up ChatFOSS, a safe online communication tool for primary school aged children. Married to a Housemaster with three children in independent education, Alicia is passionate about the sector and promoting the role marketeers can play in the strategic development of schools.