2017 AMDIS Annual Conference Speaker Notes

Monday 15 May 2017



10.55am SESSION Partnership pressures resulting from the consultation ‘Schools That Work for Everyone’: what action should your school take?

Julie Robinson General Secretary, Independent Schools Council

10.55am SESSION The latest market intelligence to inform your international pupil recruitment strategy

Suzanne Rowse Director and Jan Shilling Head of Strategy & Development, British Boarding Schools Network

10.55am SESSION At least 15 ways to find stuff out for free

Hannah Hamilton Director of External Relati ons, St Peter’s School, York

10.55am SESSION Ten principles of change management communications

Mark Brooks Director, Mark Brooks Education

10.55am SESSION Time management – do the right thing at the right time

Alison Hollingworth-Reason Managing Director, Steps Forward

12 Noon SESSION Brexit Effect: how Brexit is likely to affect the UK immigration system and pupil and employee sponsorship by independent schools

Tom Brett Young Associate, Veale Wasbrough Visards

12 Noon SESSION Getting started with Google Analytics and SEO

Alta Justus Director of Marketing, UK & International, FinalsiteUK

 12 Noon SESSION Changes in data protection and fundraising post-Etherington Review

Jenny Hipswell Fundraising, Development & Communications Consultant and Louise Bennett Director of Content, IDPE

2.20pm SESSION KPIs, data analysis and other nightmares

Rory Reilly Director & Senior Consultant, Fairfield Education

 2.20pm SESSION Running your own telethon

James Friendship Director of Communications, Plymouth College

2.20pm SESSION Time management – do the right thing at the right time

Alison Hollingworth-Reason Managing Director, Steps Forward

 4.20pm SESSION Is your school website as good as it looks? 25 key digital marketing mistakes

Chris Knight Managing Director, Innermedia


 4.20pm SESSION Creating a development culture

Carrie Bennett Director of Marketing & Communications and Katie Guest Head of Development, Wolverhampton Grammar School

4.20pm SESSION Managing change

Alison Hollingworth-Reason Managing Director, Steps Forward



Tuesday 16 May 2017



10.05am SESSION Strategic planning: how to get started and keep it moving

Heather Styche-Patel Head of Strategy, Marketing & Research, RSAcademics Ltd

10.05am SESSION Crisis communications – threat or opportunity?

Rob Reynolds Director of External Relations, Bedales School

10.05am SESSION Managing the marketing budget: setting budgets, financial planning and successful negotiating

Guy Biggin Charities & Education Partner, Crowe Clark Whitehill LLP

10.05am SESSION International recruitment – advantages of an integrated digital marketing system

Paul Goodwin Director of International Admissions, Berkhamsted School

11.20am SESSION New grammar schools and the independent sector

Heath Monk Executive Director, KES, Birmingham

11.20am SESSION ‘No stress please – we are British!’

Jan Evans Managing Director, RSAdmissions Ltd

 11.20am SESSION A new era for data protection: are you compliant?

Giles Ward Senior Partner, Milners Solicitors

12.05pm SESSION KEYNOTE SPEAKER The princess and the PR

Katie Bulmer-Cooke Global Entrepreneur, Business Mentor, Educator and candidate in 2014’s The Apprentice

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